Oh yeah, that was the biggest joke of all. I think that there is a general pattern of “white-ifying” everything. Just because they make Heimdall black in the Thor movies doesn’t really make a counterargument. In fact, the amount of what they call “racebending” that goes on in Hollywood is extraordinary. I mean, I have sat down with agents who will tell me straight up, “Listen, you write about Dominicans in New Jersey. We can make an indie film about this, but nobody in Hollywood wants to see anything but white leads.” And so when I heard that they wanted to cast all white characters in Akira, it just really shows you how little the dream factory of our popular culture has caught up with the diverse reality of our present. I mean, the nation in which we live — and the world in which we live — is so extraordinarily more like a future than the futures that we’re being sold on the screen and on television.
My personal view is that YouTube’s strategy should be to foster great content, not cater to advertising executives. But I recognize that this strategy accomplishes both goals at once, so it’s not like I think it’s a bad strategy. I think YouTube could spend a little more time being cool before very intentionally and publicly going mainstream…but I’m a YouTube Hipster…what can I say.
If I’m angry about anything, it’s how shortsighted the advertising industry has been…making YouTube jump through a thousand hoops in order to get them to buy cheap ads when, really, YouTube has all the power. If ad agencies would like to stop reaching anyone under the age of 30…they’re welcome to keep marginalizing the most culturally important medium of the 21st century. Eventually they’d get fired and the problem would solve itself.
Part of a very insightful and interesting post by Hank Green. (via wilwheaton)